Three Tiers of Affiliate Marketing Services
Despite ubiquitous classifications of affiliate marketing namely, pay per click and pay per performance, there are three types or tiers of affiliate marketing services. Though, it is creamy, dreamy and spongy wedding cakes come to our mind as soon as we pronounce 'three tiers', but affiliate marketing services two are available in three levels or tiers single tier, two tier and multi-tier.
So let us dig in these tier based affiliate programs in the following.
Single tier affiliate programs As per single tier affiliate marketing program, affiliates can be paid as pay per click as well as pay per sales or pay per lead commission structure. But it is the level that causes difference in this single tier programs. In this process, commissions are paid on the basis of sales and traffic led directly by affiliates. Because, only one and direct level of affiliate services is involved, so it is termed as single-tier affiliate program.
Two Tier affiliate program As per two tier affiliate marketing program, an affiliate's payment is counted as direct sales and referrals made by him as well as sales, lead generation and visitor referrals done by other affiliates recruited by him or her. Therefore, affiliates enjoy double streams of income and this multiple earnings is termed as residual or passive income.
Multi tier affiliate program When the level of affiliate marketing services continue beyond two levels, it is a multi tier affiliate program. Affiliates get paid for recruiting numerous sub affiliates below them. Even when your sub affiliates start recruiting sub affiliates below them, you will get paid for their performance.
Major differences between payment per click/performance and this tier based classifications of affiliate marketing is participation of the number of affiliates. Both the pay per click and pay per performance affiliate-ship deals with referral contributions made by single affiliate. Merchants have to take care and count of the traffic driven one affiliate at one time to pay them. But, when it comes to single or multifarious levels of affiliate marketing, merchants take account of the affiliate and involvement of other affiliates below them too.
About the Author: Author: M Wali is an expert author of Rupiz Affiliates, a leading affiliate network that caters to global audience. Which is into affiliate marketing, search engine optimization, online advertising, affiliate network.
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