Explaining RSS In Layman's Terms
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by Karen Newton
So what exactly is RSS? You've probably heard about it, but might not fully understand what it means. RSS is an acronym for Really Simple Syndication. The word "syndicate" means to publish simultaneously. For example, an author who writes a column might get their column syndicated across several newspapers.
The term you'll typically come across is "RSS feed". It's called a feed because it feeds your content into "feed readers", similar to syndicating your content across several readers or visitors. But it's really a document. An RSS document is created in a language called XML - short for Extensible Markup Language. It might sound confusing, but so does the meaning of HTML - Hypertext Markup Language.
The good thing is, you normally don't need to know how to create an RSS feed or document. Many sites already create this for you. For example, if you have a Wordpress blog, your RSS feed is automatically updated and made available.
If your site provides an RSS feed, your visitors can subscribe to that feed. You can compare this to signing up to someone's email list to keep updated on their products or services. You subscribe to the email list and this way, emails are delivered to your inbox. The only difference with RSS feeds is a) subscribers use a feed reader or online feed aggregator to view your RSS feed items and b) you don't have to do anything extra to update your RSS feed except continue to post content to your website.
You can increase traffic to your website by submitting your RSS feed to several "feed readers". These sites are typically referred to as feed aggregators. Some common ones include Technorati, FeedSubmitter, FeedRaider, Yahoo! Feeds and Feeds4All. Those are just a few to give you an idea.
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