How To Catch Prospective Customers Ahead Of Your Competitors
Earlier, I explained how the How to Double Your Business system can help you in deciphering the unrevealed contrasts separating keywords like "cockatiel" and "cockatiels".
You may well wonder how such differences matter , or if they can, in fact, increase your sales.
To measure the positive effect that understanding a buyer's motivation may exert on your sales, let's analyze the customary conduct of somebody searching for enlightenment about a subject, online.
If prospective buyers seek knowledge on a topic they are hitherto not aware of, they would probably key in words of a general nature, as compared to somebody who already has some prior information on the topic he or she seeks knowledge on. The latter kind of person will undoubtedly use more clear-cut key words.
For instance, key words like "cockatiel" and "cockatiels" might be keyed in by the same searcher, but at different stages. If he or she is a newbie searcher for enlightenment on the pet bird, you can expect the keyword searched to be the singular "cockatiel".
The surfer, after gathering some basic information on the subject, will probably type in "cockatiels" instead. When a person keys in "cockatiels", he or she will next look for a place where cockatiels are sold, and key in something like "cockatiel shop", or "cockatiel shops in Manhattan" to be still more specific.
Or he or she might want information on stopping a pet cockatiel from screaming or biting, and may accordingly look for "cockatiel training".
This tendency for successive searches to become increasingly specific described as the Search Continuum. You must know the frequency of searches is highest at the beginning of the search continuum. Also, you should know that searchers with inadequate information about the search topic are unlikely to convert into buyers.
Logically, very general keywords that occur at the beginning of the search continuum cost less even as they are available in greater numbers than search words with a specific slant at the continuum's termination. These cost more and are easier to transform into sales.
Owners of online businesses choose the more specific search words, although they might have to pay a higher price for them.
In other words, they prefer a highly competitive market albeit with a higher price tag on acquisitions.
If you can understand what a web surfer wants, when he types in a keyword, you could cut costs by selling to people who don't use the expensive specific keywords.
This spells lower costs and higher profits as the keywords cost less while you get more buyers.
You can actually give the searchers more than they are looking for in terms of information which may induce them to buy.
The great thing is that the competition are unaware of these searchers from the beginning of the search continuum.
About the Author: Richard J. Runion invites you to view several hours of Dr. Glenn's FREE MP3 AUDIO training on "How To Double (or even Triple) Your Current Business AND Successfully Enter New Markets With Virtually No Risk Using Step By Step, Laser-Precise, Virtually Fail-Proof Market Research". Very useful to experts and beginners. Read his blogs on niche internet marketing, at: http://www.internationalnichemarketing.com , and online marketing at: http://www.1ClickArticleMarketing.com .
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