subjext http://www.subjext.com Thu, 28 Aug 2008 11:48:46 +0700 FeedCreator 1.7.2 http://www.subjext.com One of the most important elements of any direct mail marketing campaign is the mailing list (a.k.a. database). These are the folks you'll send your postcards or letters to -- in the hope of generating a response and, ultimately, some new business. The first thing you need to realize is that your list is more than just a bunch of names. It's a primary ingredient of direct marketing suc Wed, 02 Apr 2008 00:00:00 +0700