ARE TWO DOMAIN NAMES ARE BETTER THAN ONE
YOU HAVE FOUND A GREAT DOMAIN NOW REGISTER IT !
Whats in a name
Convention dictates 4 key factors should be weighed against each other , Image & Brand , how memorable is your site name , potential for trade marks conflicts and the all important cost but are you missing something very obvious .When you want to find something online, you go to a search engine and type in a term that is either the item you are searching for or something that comes pretty close. So lets say youre looking for a language translation service. Its almost safe to bet your house that you will type in terms like language translation or translation services or translating languages, right? This is what comes to most peoples minds.
You have probably fallen into one of the biggest pitfalls new business owners fall into. It all starts with
Your domain name!
Most people believe naming your domain after your company name is the best thing since sliced bread. This is a total myth.
TIP : There is nothing to stop you registering your company name and using web forwarding to point this URL at your search engine friendly , keyword rich domain name . It make sense to use one domain name for your business stationary , offline advertising , tv , radio , billboard , leaflet , paper , online - newsletters , e-mail campaigns , pay per click google and yahoo and another for the search engines .
Not convinced well check it out now , for yourself visit overture at
go to:KEYWORD SUGGESTION TOOL
Then enter the terms/words you feel people would type in when looking for a particular service.
This tool gives you a breakdown (from highest to lowest) of the most sought after terms.
So somebody with a domain name like translationservices.com has a MUCH higher appeal to search engines than randyisthewordmaster.com. Consequently, the former site will be closer to the top rankings because the domain name is keyword rich.
This means the best keywords people use to search for a particular thing online is incorporated in the domain name. Its a very powerful and often overlooked tactic that could bring you a flood of qualified traffic.
Test this for yourself by typing in random terms in a search engine and watch as the top results yield keyword rich domains. Its a tested and proven method souse it!
Are The Best Domain Names Taken?
Most of this will probably be news to a lot of people which puts you behind the 8 ball. What do you do when you try and find a keyword rich domain and discover they have all been taken?
Well, this actually opens another door for you.
Combining generic keywords in a domain name multiplies search engine references . Recently search engines have changed to allow 67 characters . Conventional wisdom says long names are a mistake , meaning composite high grade key word rich names are still unregistered. Which means you can still get your hands on a relevant dot com top level domain.
The offset - Include in the meta tag description you short site domain name , ensuring you get a name check on the search engine , on click through , near the top of the page add a reminder to book mark your page
.... And , remember search engines are click through .
Dont be afraid to Get creative and be flexible you can still find a great unregistered name . Go ahead and experiment with keywords & mix and match naming strategies
Naming strategies
Generic - ftp/ directory 123FTPDirectory.com
Descriptive
Suggestive - Easy Jet , Jet logistics
Arbitrary & Branded names Dictionary based Yahoo , Apple , Google .
Coined - Exxon , Enron Joyce started it and the cosmetics industry embraced it , yes we are talking about invented words
Gather the best you can find and put them in various combinations. You can also use numbers in your domain which is a newly discovered secret. Putting a 1 before the first letter is picked up by the search engines before any letters. You can use the number followed also by a dash. Both of these are recognized before letters in search engines.
Heres another slick trick. When Yahoo! and other major search engines check, they will look to see who actually owns the site. If you register your domain starting with a 1 like 1waytranslation.com make sure you put 1waytranslation.com as the owner of the business when you register it (you didnt think they would believe your business really starts with a 1 did you?). If its registered under the same domain, they leave it alone!
EVALUATION -
By now you have already created a list . If you have not got that far yet , then a visit to
www.GoDaddy.com
About the Author: Written by S thompson founder of www.123ftpdirectory.com
author of 123FTP-Free the popular free internet utility &
Z2en a complete web development suite release date january 08
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